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Free UK delivery on all orders ★★★★★100% five-star reviews 15% off your first order
Free UK delivery on all orders 15% off your first order
Complete
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Radiance Serum
Radiance · Brightening vitamin C serum

Radiance Serum

Five actives working on tone, led by 20% tetrahexyldecyl ascorbate and 5% liquorice root, with resveratrol, ferulic acid and vitamin E working on oxidative stress.

★★★★★100% five-star reviews
£31.45 £37.00
20% Tetrahexyldecyl Ascorbate5% Liquorice + 2% Alpha-ArbutinResveratrol + Ferulic Acid
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✓ Free UK delivery✓ Independently tested✓ 100% vegan
What's included
1 × Radiance Serum (30ml)
The detail

Everything you need to know

Benefits

Works on dark spots.

20% tetrahexyldecyl ascorbate, a stable, oil-soluble form of vitamin C that reaches where dark spots form.

Evens skin tone.

Alpha-arbutin at 2% helps limit excess melanin for a more uniform complexion.

Antioxidant defence.

Resveratrol, ferulic acid and vitamin E protect against the environmental damage that drives uneven tone.

Brightens.

Botanical extracts lift natural radiance, so skin looks lit rather than simply lighter.

Hydrates and smooths.

Squalane and hyaluronic acid soften and refine the skin surface over time.

Ingredients

Aqua, Tetrahexyldecyl Ascorbate, Glycyrrhiza Glabra Root Extract, Resveratrol, Portulaca Oleracea Extract, Aloe Barbadensis Leaf Extract, Chrysanthellum Indicum Extract, Alpha-Arbutin, Pentylene Glycol, 1,2-Hexanediol, Dimethicone, Squalane, Ferulic Acid, Hyaluronic Acid, Tocopherol, Xanthan Gum, Sophora Angustifolia Root Extract.

How to use

Apply one pump to clean, dry skin morning and evening, before moisturiser. This is a 20% vitamin C formula, so a little goes a long way. Pat gently until fully absorbed.

Always follow with broad-spectrum SPF30+ during the day, both to maximise results and to help prevent new pigmentation. Start once daily if your skin is sensitive.

Use consistently for 6 to 8 weeks to see visible brightening.

Storage

The airless pump preserves potency and prevents oxidation, so no refrigeration is needed. Store at room temperature, away from direct sunlight and heat.

Why it works

How Radiance Serum works

Brightening, without irritation
On the skin · Radiance Serum

Brightening, without irritation

Stabilised Vitamin C (THD, 20%) + Ferulic Acid + Vitamin E
An antioxidant trio that brightens and helps protect against oxidative stress
5% Liquorice + 2% Alpha-Arbutin + Chrysanthellum
Three more actives on tone, at strengths most serums reserve for their headline ingredient
Resveratrol
Antioxidant support
Squalane + Hyaluronic Acid
Smooth and hydrate
12 active ingredients
Independent 12-week trial

The data

Brighter, more even skin with dark spots visibly softened, over twelve weeks.

94%
No irritation or peeling from the vitamin C serum
91%
The high-strength vitamin C is effectively brightening skin
91%
Moisture retention improved
88%
Skin tone even and uniform
84%
Fine lines have started to reduce
81%
Dullness reduced

Independent 12-week consumer trial, n=32, zero adverse reactions. Serum and collagen complex were used together as a system. Irritation figure at week 4, brightening, tone and moisture figures at week 8, remaining figures at week 4.

What it does

Six things Radiance Serum does

One stable vitamin C serum, working to brighten and even your skin.

Brightens91% saw effective brightening
Even tone88% skin tone even and uniform
Glow81% saw a lit-from-within glow
Gentle94% no irritation or peeling
Works on dark spots

20% tetrahexyldecyl ascorbate, an oil-soluble ester that reaches where dark spots form rather than sitting above them. At 20% it is at the upper end of what is used in leave-on serums.

91% effective brightening81% dullness reduced

"The hyperpigmentation on my cheeks has dramatically faded in just 6 weeks. My skin looks so much brighter and more even!"

Works on dark spots
Five actives on tone

Uneven tone rarely shows up as one thing. There are the dark spots that have been there for years, the marks a breakout left last month, and the general patchiness that makes foundation the first thing you reach for. Five actives work on it: vitamin C at 20%, liquorice root at 5%, alpha-arbutin at 2%, chrysanthellum and sophora angustifolia.

88% skin tone even and uniform81% dullness reduced

"My skin looks brighter and feels firmer. Even my family has noticed."

Five actives on tone
Antioxidant defence

Most uneven tone starts with sun and pollution. Antioxidants work on that damage as it happens, so less of it shows up later as a dark spot. Resveratrol at 3%, ferulic acid and vitamin E do that job here, alongside the vitamin C.

Four antioxidants: vitamin C, resveratrol, ferulic acid and vitamin E

"Brighter, smoother and even. The texture is more plump and hydrated."

Antioxidant defence
Brightens rather than lightens

Botanical extracts lift natural radiance, so skin looks lit from within rather than simply paler. Brightness that reads as health, not as bleaching.

81% natural, healthy radiance with a lit-from-within glow

"My skin does feel plumper. The radiance of my skin feels so soft and plump."

Brightens rather than lightens
Hydrates and smooths

Squalane and hyaluronic acid hydrate and soften as the actives work, revealing a smoother, more refined skin surface over time. Make-up sits better as a result.

91% moisture retention improved78% skin surface smoother and more refined
Hydrates and smooths
Vitamin C without the sting

THD ascorbate is stable and far gentler than traditional L-ascorbic acid, which is why high-strength vitamin C is usually a trade-off and here it is not. 94% of trial participants reported no irritation or peeling.

94% no irritation or peeling at week 484% still no irritation at week 12
Vitamin C without the sting

Independent 12-week consumer trial, n=32, zero adverse reactions. Irritation and fine-line figures at week 4, brightening, tone and moisture figures at week 8, radiance figure at week 12.

★★★★★
★★★★★

"The vitamin C serum felt really gentle and easy to use, and I didn’t have any irritation."

Participant 13 · Week 8
★★★★★

"Lack of irritation from the vitamin C serum. I can use the serum twice a day."

Participant 18 · Week 8
★★★★★

"It’s a very nice serum which absorbs quickly and isn’t sticky at all. Skin is brighter and deeply hydrated. I don’t have to apply extra layers for hydration."

Participant 19 · Week 8
★★★★★

"My skin feels great from the serum. Much smoother, and it doesn’t go cakey on dry patches."

Participant 28 · Week 8
★★★★★

"I love the glow I get from the serum."

Participant 15 · Week 12
★★★★★

"Skin absorbing the product and no irritation. Smooth, no bumps."

Participant 22 · Week 4
★★★★★

"The lightweight and non-sticky formula makes it easier to layer products."

Participant 22 · Week 8
★★★★★

"Just using the serum, my skin looks brighter and more even. My skin looks better without make-up."

Participant 26 · Week 4
★★★★★

"The vitamin C has made a huge difference to my skin."

Participant 13 · Week 12
★★★★★

"My skin has become brighter, smoother and even. The texture is more plump and hydrated. I am surprised that my nails have improved in their strength and condition. I feel more confident with my skin."

Participant 20 · Week 12
★★★★★

"My skin is more even, with fewer dark or uneven patches. It feels plumper, smoother and more nourished."

Participant 20 · Week 8
★★★★★

"My nails are so much stronger. They grow very quickly without splitting. Hair fall has reduced noticeably and by a considerable amount. My facial skin is smoother, hydrated and plump."

Participant 27 · Week 12
★★★★★

"My skin has a bounce to it and stays hydrated using fewer products. My skin is plump and feels silky smooth. My biggest happiness is the reduction in my hair fallout."

Participant 27 · Week 8
★★★★★

"How the products have worked together, and that the collagen has helped my nails, hair and joints, in addition to my skin."

Participant 18 · Week 12
★★★★★

"My nails grow so quickly, my hair feels less fine, and my skin feels radiant. My skin looks radiant and clear."

Participant 13 · Week 4
★★★★★

"The actual visual results. Clear, bright skin. Brighter, clearer, firmer."

Participant 7 · Week 12
★★★★★

"My skin feels and looks amazing. Radiant. Glowing. Brighter, clearer. I feel good from the inside out."

Participant 24 · Week 12
★★★★★

"My skin looks healthier and more glowing. I feel amazing. It has given me confidence and I’m receiving compliments."

Participant 24 · Week 8
★★★★★

"The radiance of my skin, and it feels so soft and plump. My make-up looks so much better, less is more."

Participant 31 · Week 8
★★★★★

"My skin feels clearer and firmer."

Participant 31 · Week 12
★★★★★

"I never expected it to work so well. My skin looks brighter. I feel happier wearing less make-up."

Participant 8 · Week 12
★★★★★

"My skin is brighter and my hair feels thicker. My hair is easier to manage."

Participant 26 · Week 8
★★★★★

"I look so much healthier. No lines, and a brighter complexion."

Participant 16 · Week 12
★★★★★

"How easy it is to add to my routine and get such brilliant results. My skin looks so much better and clearer."

Participant 5 · Week 12
★★★★★

"The dark spots look much lighter."

Participant 32 · Week 12
★★★★★

"My skin is in much better condition. Brighter, with no spots breaking out."

Participant 32 · Week 8
★★★★★

"The vitamin C serum felt really gentle and easy to use, and I didn’t have any irritation."

Participant 13 · Week 8
★★★★★

"Lack of irritation from the vitamin C serum. I can use the serum twice a day."

Participant 18 · Week 8
★★★★★

"It’s a very nice serum which absorbs quickly and isn’t sticky at all. Skin is brighter and deeply hydrated. I don’t have to apply extra layers for hydration."

Participant 19 · Week 8
★★★★★

"My skin feels great from the serum. Much smoother, and it doesn’t go cakey on dry patches."

Participant 28 · Week 8
★★★★★

"I love the glow I get from the serum."

Participant 15 · Week 12
★★★★★

"Skin absorbing the product and no irritation. Smooth, no bumps."

Participant 22 · Week 4
★★★★★

"The lightweight and non-sticky formula makes it easier to layer products."

Participant 22 · Week 8
★★★★★

"Just using the serum, my skin looks brighter and more even. My skin looks better without make-up."

Participant 26 · Week 4
★★★★★

"The vitamin C has made a huge difference to my skin."

Participant 13 · Week 12
★★★★★

"My skin has become brighter, smoother and even. The texture is more plump and hydrated. I am surprised that my nails have improved in their strength and condition. I feel more confident with my skin."

Participant 20 · Week 12
★★★★★

"My skin is more even, with fewer dark or uneven patches. It feels plumper, smoother and more nourished."

Participant 20 · Week 8
★★★★★

"My nails are so much stronger. They grow very quickly without splitting. Hair fall has reduced noticeably and by a considerable amount. My facial skin is smoother, hydrated and plump."

Participant 27 · Week 12
★★★★★

"My skin has a bounce to it and stays hydrated using fewer products. My skin is plump and feels silky smooth. My biggest happiness is the reduction in my hair fallout."

Participant 27 · Week 8
★★★★★

"How the products have worked together, and that the collagen has helped my nails, hair and joints, in addition to my skin."

Participant 18 · Week 12
★★★★★

"My nails grow so quickly, my hair feels less fine, and my skin feels radiant. My skin looks radiant and clear."

Participant 13 · Week 4
★★★★★

"The actual visual results. Clear, bright skin. Brighter, clearer, firmer."

Participant 7 · Week 12
★★★★★

"My skin feels and looks amazing. Radiant. Glowing. Brighter, clearer. I feel good from the inside out."

Participant 24 · Week 12
★★★★★

"My skin looks healthier and more glowing. I feel amazing. It has given me confidence and I’m receiving compliments."

Participant 24 · Week 8
★★★★★

"The radiance of my skin, and it feels so soft and plump. My make-up looks so much better, less is more."

Participant 31 · Week 8
★★★★★

"My skin feels clearer and firmer."

Participant 31 · Week 12
★★★★★

"I never expected it to work so well. My skin looks brighter. I feel happier wearing less make-up."

Participant 8 · Week 12
★★★★★

"My skin is brighter and my hair feels thicker. My hair is easier to manage."

Participant 26 · Week 8
★★★★★

"I look so much healthier. No lines, and a brighter complexion."

Participant 16 · Week 12
★★★★★

"How easy it is to add to my routine and get such brilliant results. My skin looks so much better and clearer."

Participant 5 · Week 12
★★★★★

"The dark spots look much lighter."

Participant 32 · Week 12
★★★★★

"My skin is in much better condition. Brighter, with no spots breaking out."

Participant 32 · Week 8

94% experienced no irritation or peeling from the vitamin C serum (30/32, week 4). 91% said it continues to work without irritation (29/32, week 8). 84% still reported no irritation or sensitivity after 12 weeks of daily use (27/32).

The full formula

Every active, explained

Twelve actives chosen for brightness and even tone, with concentrations as per the CPSR. Here is exactly what each one does.

Tetrahexyldecyl Ascorbate

Tetrahexyldecyl Ascorbate

An oil-soluble vitamin C ester that does not oxidise the way L-ascorbic acid does. Stable in the bottle and comfortable on the skin at a strength that would normally sting.

20%
IMG · Alpha-Arbutin

Alpha-Arbutin

Helps limit excess melanin production, working on the look of dark spots and uneven tone.

2%
IMG · Ferulic Acid

Ferulic Acid

Stabilises and extends the vitamin C and vitamin E alongside it. The three together do more than any of them alone.

0.5%, antioxidant network
Tocopherol (Vitamin E)

Tocopherol (Vitamin E)

Protects cell membranes from oxidative damage and works in partnership with vitamin C.

0.5%, fat-soluble antioxidant
Resveratrol

Resveratrol

Antioxidant support against the environmental load that drives uneven tone.

3%, polyphenol antioxidant
Glycyrrhiza Glabra (Liquorice) Root Extract

Glycyrrhiza Glabra (Liquorice) Root Extract

Works on the look of uneven tone while calming reactivity, so the formula stays comfortable twice daily.

5%, soothing brightener
IMG · Portulaca Oleracea Extract

Portulaca Oleracea Extract

A soothing botanical extract that supports skin comfort alongside the brightening actives.

2%, calming botanical
IMG · Chrysanthellum Indicum Extract

Chrysanthellum Indicum Extract

A botanical extract contributing to the formula’s antioxidant network. Note the spelling: Chrysanthellum, not Chrysanthemum.

2%, botanical antioxidant
IMG · Squalane

Squalane

Softens and smooths without heaviness, so the serum layers cleanly under make-up.

0.5%, emollient
Hyaluronic Acid

Hyaluronic Acid

Holds water in the skin, keeping the surface plump while the actives work.

0.5%, hydration
Aloe Barbadensis Leaf Extract

Aloe Barbadensis Leaf Extract

Calms and hydrates, supporting tolerability at high strength.

2%, hydrating soother
IMG · Sophora Angustifolia Root Extract

Sophora Angustifolia Root Extract

A traditional East Asian botanical, and the twelfth active in the formula.

0.2%, brightening botanical
Before & after

6 weeks of Radiance Serum

Drag to see the difference. Independently photographed, untouched.

After
Before
Before After · week 6

*Independently Tested · Untouched photographs

Real results · video

See the difference

★★★★★
"My joints feel supported"
Danielle · 12 weeks
"Smoother, hydrated, plump"
Georgia · 8 weeks
"Stronger nails, less fallout"
Amanda · 10 weeks
The difference

Most vitamin C serums versus Radiance Serum.

High-strength vitamin C that works on dark spots and uneven tone, without the stinging, the oxidising or the orange bottle three weeks in.

91% said the vitamin C was effectively brightening their skin, and 88% said their tone was even and uniform.

How Radiance Serum compares
Most serums
Radiance Serum
Vitamin C form
L-ascorbic acid, which oxidises quickly and can sting
Tetrahexyldecyl ascorbate, an oil-soluble ester that does not oxidise
Concentration
Typically 5% to 15%
20%, at the upper end of what is used in leave-on serums
Actives on tone
One brightening ingredient, or a basic pair
Five: vitamin C at 20%, liquorice at 5%, alpha-arbutin at 2%, chrysanthellum and sophora
Antioxidant network
A single antioxidant, if any
Vitamin C with ferulic acid, vitamin E and resveratrol, each extending the others
Tolerability
Stinging, tingling and flushing are common at high strengths
94% reported no irritation or peeling
Stability
Droppers and open-mouth jars, oxidising from the day they are opened
A non-oxidising ester in an airless pump, so the last dose matches the first
Dr Sonal Chavda-Sitaram
From Dr SCS
"High-strength vitamin C usually comes with a trade-off. It stings, or it turns orange in the bottle within a month, or both. I wanted 20% that stayed stable and stayed comfortable, with the brightening actives around it doing real work rather than sitting on the label."
Dr Sonal Chavda-Sitaram · PhD, MRPharmS
Your timeline

Results that build over time

This is not an overnight fix. Genuine brightening develops progressively, with consistent daily use.

01
Weeks 2 to 3

Radiance returns

Skin looks fresher and more luminous as the stabilised vitamin C gets to work.

91% saw brighter, more even skin
02
Weeks 6 to 8

Dark spots soften

Visible dark spots and post-blemish marks soften as tone evens across the complexion.

88% skin tone even and uniform
03
Weeks 8 to 12

Lit-from-within glow

With continued use, brightness holds and a lasting, lit-from-within glow becomes visible.

81% saw a lit-from-within glow

*Independently Tested · Untouched photographs

Why Radiance Serum

Three reasons to choose it

20% that stays stable
An oil-soluble ester in an airless pump, so the last dose matches the first.
Five actives on tone
Vitamin C at 20% and liquorice root at 5%, with alpha-arbutin, chrysanthellum and sophora angustifolia.
Independently trialled
91% reported effective brightening and 94% reported no irritation or peeling.
Your ritual

One step, morning and evening.

On the skin · AM and PM

Apply your serum

FAQs

Frequently asked questions

What is in the Radiance Serum?

20% tetrahexyldecyl ascorbate, a stable, oil-soluble form of Vitamin C, with alpha-arbutin for pigmentation and tone.

Why THD ascorbate rather than ordinary Vitamin C?

L-ascorbic acid is effective but notoriously unstable. It oxidises on contact with air and light, which is why so many Vitamin C serums turn orange in the bottle and lose potency before the bottle is finished. THD ascorbate is stable and oil-soluble, so it holds its strength and penetrates the lipid-rich skin barrier more readily. At twelve weeks, 84% of participants experienced no irritation or sensitivity.

Will it help with dark spots and pigmentation?

Pigmentation is the slowest of all skin concerns to shift, which is worth knowing before you start. At eight weeks, 91% of participants agreed the serum was visibly brightening their skin and 88% reported a more even tone. Established marks and sun damage change more gradually than overall brightness, and daily SPF is what keeps them from returning.

How do I use it?

Each morning apply a pea-sized amount to cleansed skin, followed by SPF30+ to maximise results. In the evening apply a pea-sized amount to the face and smooth into the skin.

Build your routine

Pairs beautifully with.

100% Vegan·Cruelty Free·Dermatologically Tested·Clinically Formulated·Independently Trialled·100% Vegan·Cruelty Free·Dermatologically Tested·Clinically Formulated·Independently Trialled·
Radiance Serum
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